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Designing Holistic Work/Life Benefits Around Your Employee Population

The days of one-size-fits all employee benefit packages are becoming a thing of the past. An aging population and societal changes that have redefined the makeup of the “typical” American family are making it necessary for employers to offer a diverse choice of benefits to recruit and retain talented employees. Young employees are staying single longer and older employees are working more years. As expected, the needs of these two distinct populations also vary from that of young families or baby boomers.

Holistic Work/Life Benefits around Your Employee PopulationThis is supported by the Fifth Annual MetLife Study of Employee Benefits Trends, which found distinct differences amongst singles, young families, baby boomers, and pre-retirees. Beyond the traditional health and dental insurance and retirement plans, benefits such as work/ life balance programs, 401(k) investment education, and general financial planning are becoming more valued. For example, financial planning was ranked as being either an “extremely important” or “very important” benefit by 29% of employers in 2004, but by 2006, that number grew to 37%. It is important, however, for employers to understand the demographics of their own employee population. Although financial planning was considered by employers to be an increasingly important benefit, the study indicated that young families and employees under age 35 were the most likely to use such a benefit if offered. On the other hand, aging workers place a greater value on benefits that assist them with work/life balance, such as flexible work hours and the ability to telecommute.

A holistic approach to benefits that addresses various aspects of the employee’s life, including work/life balance and finances, is becoming increasingly important for employers who wish to attract and retain the best employees. In order to be most effective in offering such benefits, employers should seek to understand the demographics of their employee population and the unique wants and needs of employees at different life stages.

Source: Fifth Annual MetLife Study of Employee Benefits Trends: Findings from the National Survey of Employers and Employees, 2007

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